Christopher Millard, host of the NACOcast, is this week’s guest diarist in the National Post and today’s entry is on orchestras using new media, with a nice plug for the NACOcast.
Musicians are thinking about how to reach audiences with new technologies. As orchestras bring archival recordings to their web sites, the choices for music lovers will explode. Serving listeners good content at their convenience is central to the concept. But listener- controlled programming should not be a duplication of content available elsewhere. We need to offer performances that touch people more intimately. For example, my podcast this week (www.nac.ca/nacocast) features a chat with violinist James Ehnes about his Stradivarius.
‘Cheque’s in the mail, Chris.
link: full article
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