Ann Drinan interviewed Chris Millard and me a few weeks ago on the subject of the NACOcast and other the NAC Orchestra electronic outreach initiatives. The article now appears at Polyphonic.org, “the orchestra musician forum”, a great site for lovers as well as players of orchestral music:
Orchestras are constantly exploring new technologies that can enhance the audience’s appreciation of their concerts, from multi-media concert experiences and digital program notes to new web experiences. Since February 2006, the National Arts Centre Orchestra of Ottawa Canada has been producing bi-monthly 30-minute podcasts featuring their upcoming programs.
Now that we’re producing more than a few podcast series, with a good number of episodes in each feed, it’s time to promote our podcast offerings at every opportunity. To that end we need to come up with an NAC Podcasts logo, or “badge” as they say, that clearly conveys a URL, the ‘product’, and works at all kinds of sizes and resolutions right down to a tiny icon at the bottom of a print ad.